For magazine publishers, adding a barcode to the cover is essential for streamlined tracking and sales processes. A barcode consists of a distinctive arrangement of numbers and lines, which, when scanned, conveys specific information about the magazine. This helps with inventory control, sales tracking, and general organization. In this guide, we’ll walk you through the importance of securing a barcode for your magazine and the necessary steps to acquire one.

What is a Magazine Barcode and Why Do You Need One?

A magazine barcode usually follows the EAN-13 (or EAN-13+2) format, composed of a 13-digit number derived from the magazine's 8-digit ISSN (International Standard Serial Number). An optional 2-digit number might be appended to indicate the issue number, such as 01 for the first issue.

Understanding ISSN

An ISSN is an 8-digit code used to uniquely identify periodicals such as magazines, aiding in effective cataloguing, management, and distribution.

To obtain an ISSN for your magazine, visit the International ISSN Centre website for contact information.

The ISSN typically appears as two groups of four digits separated by a hyphen, like this: ISSN 1234-5678.

Once you have an ISSN, it can be converted into a 13-digit EAN-13 barcode, which is widely used in retail settings. This barcode often starts with the prefix "977" to signify a periodical.

Components of a Magazine Barcode:

Prefix: "977" indicates the barcode is for a periodical.

ISSN Digits: The first 7 digits of the ISSN follow the prefix, excluding the hyphen.

Price Code: A 2-digit number representing the issue number or a variant of the magazine, typically set to 00. The code should be updated if the magazine’s price changes, necessitating a new barcode.

Check Digit: The final digit is a calculated check digit ensuring the barcode is accurately formatted.

Optional: A 2-digit supplement barcode can be added to indicate the issue number.

Example: For a magazine with ISSN 1234-5678, the EAN-13 barcode might be 977123456700X (where 'X' is the check digit). If the price changes, the barcode would be updated to 977123456701X.

Optionally, the barcode can be formatted as EAN-13+2 to include a 2-digit supplement number, representing the issue numbers (e.g., 01 for issue 1). For example, the first issue could be encoded as 977123456700X-01.

Benefits of Having a Magazine Barcode

Retail: Facilitates quick scanning and accurate sales tracking.

Distribution: Simplifies inventory management and distribution of different issues.

Cataloguing: Assists libraries, bookstores, and distributors in accurately cataloguing and managing serial publications.

Steps to Acquire a Barcode for Your Magazine

The initial step in obtaining a barcode is to secure an ISSN from your local ISSN Agency. Visit the International ISSN Centre website for further details. Once you receive your ISSN, you can order ISSN barcode images here. Include your ISSN number and any additional information such as price code or supplement digits in the 'order notes' on the checkout page. The barcode images will then be generated and emailed to you.

Once you receive your barcode, incorporate it into your magazine’s cover design. Ensure the barcode is visible, easy to scan, and properly placed on the cover. Test the barcode to confirm it scans correctly and adheres to industry standards before printing.

Acquiring a barcode for your magazine is a crucial step for effective tracking, sales, and visibility. By following these guidelines, you can easily obtain a barcode and benefit from the improved operational efficiency and professional presentation it offers. Whether you are an independent publisher or a major magazine distributor, having a barcode will enhance your magazine’s market presence and improve reader satisfaction.